James E. Demmert

James E. Demmert has been managing investment portfolios for institutional and individual investors for over 30 years. He has experience in all aspects of investment management including equity and fixed income research, trading and portfolio management. He has particular expertise in macro-economic research and risk management and is responsible for his firm’s Active Risk Management processes.

James is a seasoned wealth manager and is experienced in the areas of retirement, financial, estate and tax planning. He has been a featured speaker for a number of public organizations, including the American Association of Individual Investors (AAII). He has authored numerous articles on finance and investment management and his work has appeared in many financial publications including The Wall Street Journal, Barron’s, BusinessWeek and Fortune.

James’ past experience includes positions with LF Rothschild and Lehman Brothers before founding Main Street Research, a registered investment advisor, in 1993. He graduated from Harvard University.



In The Journey to Wealth, I will show you why most investors tend to have below average results and how my process improves the investment process and performance. We will examine why so many investors tend to repeat the same mistakes and how they can be avoided. Let’s face it, Wall Street is full of popular investment theories that just do not work. Investors too often lose a significant percentage of their principal and gains every time there is a market downturn they did not expect. In this book we will dispel many of these antiquated theories and provide details about our process that can help you become a better investor, whether you do it yourself or use an advisory service.

In this book, I help you understand the fundamental concepts of “risk” and “return” that are central to making wise investment decisions. I discuss how investors benefit from knowing exactly how financial markets work and how to use this knowledge to your advantage. I will walk you through the many types of investment instruments and the pros and cons of each. We will see why the “average” investor overpays for their investments and how that leads directly to poor results. Most Wall Street firms have embraced investment products such as mutual funds and exchange traded funds as an easy way to “set it and forget it” when they create client portfolios. In this book, however, I will shine the light on the flaws of this approach and introduce you to a smarter process that provides a greater possibility of return, more transparency and stronger, more effective, risk management tools for investors.

Using The SMART Investment Strategy for a Volatile World

Maximize Profits, Minimize Risk

A proven tool developed by James

SMART Investment Strategy

The Journey to Wealth describes how you can create real wealth using a strategy that works in today’s volatile, globalized financial world—a proven strategy that increasingly builds returns without succumbing to catastrophic market crashes.

What it takes to grow wealth in today’s financial marketplace is a SMART philosophy of investing. You must understand:

  • The relationship between the business and market cycles
  • How to utilize “stock sector” investing timed to the cycles
  • How to use valuable tools to mitigate the risks of unpredictable market declines
  • How to identify the winning stocks
  • How to avoid stocks that are already past their prime
  • How not to pay too much for a stock
  • How to ride the “bull” markets and get out early when a “bear” market approaches

No matter what your level of experience is, The Journey to Wealth walks you through the world of investing using a clear, easy-to-follow sequence of concepts.

Straight-forward detailed explanations, charts and graphs, inspiring citations about wealth creation, and artwork will keep you reading, learning, and creating a SMART investment plan for your future.