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May 28, 2019
  • The Reviews Are In!

    I am grateful for the wonderful reviews that I am receiving for my second book, The Sustainable Endowment. Please take a look at what people are saying…

    The Sustainable Endowment: 10 Principles to Make Your Foundation or Nonprofit Last for Decades is a specialty business title covering foundation and charity endowment investment processes. It is highly recommended for business collections and individuals who have an interest in the structure and investment growth of endowment monies.

    Nonprofit executives receive a primer that assumes a certain level of authority and familiarity with the nonprofit world. This includes a detailed discussion of setting up a nonprofit from the ground up, from selecting an effective board of directors and supportive staff to committee development, to the basics of writing the two key documents nonprofits should have for legal compliance—the Spending Policy and Investment Policy Statement.

    The Sustainable Endowment then details the nuts and bolts of long-term investment strategies from a wealth manager and founder of wealth-management firm, Main Street Research, who sports some 30 years of experience successfully advising nonprofits on endowment-building procedures.

    At each step of the discussion, James E. Demmert focuses on the critical choices specific to the nonprofit culture, supporting his introductory intention: “The core of this book is about how nonprofits can learn to invest their endowment to maximize profitable results while limiting their risk.”

    The book is no light review of investment principles. It outlines many major pitfalls nonprofit executives need to understand in order to carefully assess financial markets and invest to keep their ships afloat. Demmert warns about the consequences of bad investing: “In addition to the loss of growth in value or income in a down market or during a recovery, the math gets even uglier when nonprofits need to make withdrawals during that time to use in their operations or to fund their causes. Each time you withdraw, you reduce your capital base — and that creates a “double whammy.” Furthermore, the effect of taking capital away from your portfolio while it is in a downward trend or in recovery mode adds tremendous pressure on the percentage of market increase you now require to attain the full recapture of your original investment amount.”

    Charts are peppered throughout the book to provide support for the analysis and recommendations, along with textual explanations about historical approaches to investment management versus the needs of modern nonprofits. Demmert offers many insights specific to economic trends that impact nonprofit endowments.

    Even more important, The Sustainable Endowment juxtaposes its recommendations with supporting statistics, historical precedent, and examples of investment fallacies and truths. This creates a powerful connection between “Smart” investing savvy and the specific concerns of nonprofits to remain sustainable to achieve their laudatory missions.

    With its core of seven basics of investment management geared to the structure, purposes, and special requirements of the nonprofit, The Sustainable Endowment creates a clear blueprint for executive success and is a top recommendation for any business reference library where nonprofit leaders are patrons and readers.

    — Diane Donovan, Midwest Book Review


    An engaging breakdown of investment strategies for maximizing security and growth in nonprofit endowments.

    Veteran portfolio manager Demmert (The Journey to Wealth, 2016) draws on decades of experience to point out common mistakes in nonprofit investing. He highlights 10 clearly developed, easy-to-understand principles that nonprofits may use to maximize their assets.

    He begins by focusing on the structures that put nonprofits on courses for financial success, such as a clearly defined staff and board of directors with follow-through, as well as spending policy and investment policy statements that will govern the nonprofit when leadership changes.

    Many suggestions are about organization and delineation, such as Principle 2, which concerns getting the right people with the right experience onto finance and investment committees. The rest of the text focuses on investment itself, showcasing how safe investments are helpful in volatile markets, but that truly maximizing one’s endowment requires “aggressive pro-active management” to both avoid major losses and see major gains.

    He rejects the popular advice to “Set and Forget” one’s endowment in a diversified investment portfolio, as a whole-market crash will substantially reduce assets in that scenario. Instead, he wants nonprofits to understand the strategies that financial asset managers use, stressing how the market is cyclical. This work employs an earnest, thoughtful tone, and it will be clear and understandable to those outside the finance world.

    Even nonprofits with less substantial endowments will benefit from the organizational structures that he suggests. As he points out, “Clearly this new era of investing requires in-depth research, time, and experience. Success today requires a disciplined process and tools that can help manage risk and return.” He also leaves room for new developments in investing and suggests that nonprofits continue to actively evaluate available options.

    A digestible collection of insider tips to maximize nonprofit gains.

    — Kirkus Book Review


    The Sustainable Endowment was written for executives and board members of small- to mid-size U.S.-based nonprofits, charities, or foundations. Running a nonprofit requires specialized knowledge and skills, especially regarding foundation management and investing your endowment so it remains sustainable for years to come.

    This book walks you through the basics and best practices of what you need to know to be successful.